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Archive for March, 2013

8 Best Emails EVER

Friday, March 15th, 2013

A few minutes ago, while cleaning another section of my office, I came across a 4×6 postcard with writing on the back.

What could this be, I thought.

I picked it up and read the title:

My Top 8 Email Strategies

Listed below it, in my handwriting, were the eight best, most powerful, most effective, and dare I say easiest ways to write and email that promotes your business, product, service – or anything else, that you can imagine.

This is MY LIST. Not someone else’s – and once again, like everything else in my new course, Tao of Email Copywriting¬† – was only delivered once.

Trouble is, I cannot find the CD from the LIVE presentation where I went over these 8 strategies.

And I WANT to include these 8 BEST for you, gratis, even though they were not offered on the original page for this program.

So here’s what I’m going to do: If I cannot find the “lost” CD by Monday, I’m going back into the studio and I’m going to record it again – and I’m going to make sure that I throw every punch, kick, elbow and knee into the recording, so that you can say, “OMG, this CD which he gave me as a GIFT is worth the entire value of the program two or three times over.”

And so, even though this bonus CD has not yet been added to the web page, keep this email as a reminder that you will receive it as part of your product.

The Tao of Email Copywriting is only going to be available for a few more days, then it goes off the market.

Think I’m joking, pulling your leg or hyping what I’m doing – then wait till Tuesday or Wednesday of next week and you’ll see that when M.J. Furey speaks, you better listen.

By the way, I have a friend and customer who uses the fifth email strategy I reveal on the “lost” CD almost exclusively. I say almost because he does
use other methods here and there. But for the most part, his “go to email” is #5.

And guess what. He rakes in an easy 7 figures per year with this ONE STRATEGY.

Not only that, he’s in a market in which MOST of his competitors are barely making ends meet.

This man has credited ME with getting him off the ground 10 years ago – and I think I can safely say he’s still flying.

Want to fly along with him – soaring to higher and higher heights.

Then slap yourself smart and make sure you submit your order for the Tao of Email Copywriting NOW.


Matt Furey

English Teachers are to Blame

Wednesday, March 13th, 2013

I just set a timer on my desk, giving me no more than 15 minutes to write this message to you. It better be a good one, that’s all I have to say.

And to make it so, let’s start with the reality of the situation for almost all children. When your sons and daughters were four years old and younger, they most likely exhibited a lot of highly creative traits.

They drew pictures, they sang, they danced and many of them probably picked up a crayon or pencil to write their names.

The truth is that YOU were mostly the same way when you were a child.

Then you went to screwool and learned “their” way to learn. Before you knew it, your interest in art, writing, singing, dancing and so on dropped through the floor.

Said another way, perhaps you still had an interest, and took classes in these CREATIVE endeavors, but the fact is you never learned how to CREATE – nor did you enjoy the process as much as you did when you were given free reign to color, draw and write as you so pleased.

In regards to writing, you were taught rules of grammar, syntax, spelling and a host of other “essentials.” And before you knew it, your confidence as a writer grew smaller instead of larger. You could no longer sit and write without FEAR. In fact, you were a bundle of nerves as you wrote – most likely causing you to sit and think before writing instead of just writing.

Not only that, you began to worry about pleasing people, especially your teacher, who was going to assign a letter grade for what you wrote. And this worry caused you to begin editing what you were supposedly writing before you’ve even finished a sentence.


How in the hell can you write effectively when you’re filled with tension, anxiety, worry, fear and dread?

It doesn’t work.

As I often tell those whom I coach, “Tension is the enemy of success and the cause of failure.”

Mark Twain once wrote, “If people spoke the way they tried to write, everyone would stutter.”

How true.

And therein lies one of the keys out of the dreaded writer’s block abyss that so many would-be writers and so-called writers experience.

Another key is to stop thinking like a writer and start thinking like an author. As Dean DuVall said, “Writers write – authors sell.”

Now, my friend, we come to precisely WHY an English teacher, regardless of how well intentioned she may be, IS NOT the RIGHT person to learn writing
from, now or EVER.

Unless she is a MAJOR exception to the norm, your English teacher – as well as almost ALL other English teachers, have never made an honest or dishonest buck for anything they have ever written.

So, although they may know grammar and syntax and structure, they cannot write for profit – so you are far better off learning the grammar on your own – and there are 10,000 books that will gladly teach it to you – then get your hide, carcass or whatever else you want to call yourself, in the same room with someone who writes for a living. THAT’s the person you want to learn from. No one else.

This is why I don’t care if you got straight C’s or worse in writing while in school. If you learn how to write like you speak, you can be a writer turned author in record time.

This is what I show you how to do in my newest course, The Tao of Email Copywriting – which I am making available for six more days ONLY. Then
it’s off the market.

Yesterday it took off like gangbusters.

Make sure you get your copy NOW, while you still CAN.

I’m out.



Matt Furey

Live, Raw and Unedited

Tuesday, March 12th, 2013

Holy schnikies. I just found something and I cannot stop smiling from ear to mouth to ear.

There I was debating over which never-before-released product I want to launch. And just when I was certain I’d made a definite decision, I saw a stack of CDs and DVDs in a corner of my office.

On the front of the CD, there were various numbers and dates, along with the letters MAO.

Huh? What the hell could this be?

So I grabbed the CDs and popped one into my computer. After I’d only listened to the first 32:43 I had three pages of notes.

And the speaker was ME.

Not MAO, as in Chairman Mao.

These CDs are from a 3.5 hour talk I gave several years ago, supposedly on my method of email copywriting. But in true Fureyesque fashion, the audience gets FAR MORE than they expected.

Honestly, I cannot believe many of the words that came out of my mouth during this talk. Although I had an outline of 11 Keys to Writing Fureyesque
Emails – I went “off-topic” so much that any serious student of success, even someone who has no desire to EVER write emails for a business, would love to hear this message.

For example, of the 11 Key Points to be covered, the first four are all about HOW I get myself into the right frame of mind, the right mental state, the right emotional space – so that the words flow effortlessly onto the screen.

Now get this – I explained how following this method will reduce your editing by as much as 80%.

And if you’re really in a pure state of flow – you can literally write emails, unedited, that POP like kernels of Orville Redenbacher on high heat.

After looking at my notes from the first 32:43 I went through my notes from other talks I gave on email copywriting. I even went through my notes from the two seminars I conducted on this topic – and I’m truly astounded that I covered a TON of material in the first 20 minutes that I never said before that day – and haven’t since then.

Finding these CDs is a GREAT day in my life – and I’d love to share them with YOU.

But I’m not going to crawl over broken glass and beg you to get them. If you’re a serious student of copywriting, marketing and so on – you most likely already know that many of the world’s TOP marketing people consider me to be “the world’s greatest email copywriter.”

I’m not saying this to brag. I’m saying it because OTHER people have said it – and I think they’re right, hehe.

Even after taking nearly four years off, with very few emails sent compared to the days in which I cranked out two or three per day, every day, rain, snow, hurricane or earthquake – all I need to do is wash my hands with Windex, practice Theatre of the Mind for about 15 minutes, and I’m good to go.

Okay, I don’t use Windex on my hands – but hey, it worked in the movie, My Big Fat Greek Wedding – so why not add a little levity to this otherwise pompous email?

So you know I’m not going to crawl over broken glass to beg – and I’d never insist that you do such a thing either. BUT I will say that you’d be absolutely nuts to pass on the offer I’m about to make.

Here’s why: The people who attended this seminar paid five thousand smackers to hear what I had to say.

On top of that they had airfare, hotel expenses, food and beverage. And if they smoked, they had tobacco expenses.

So, at bare minimum, most people paid six or seven thousand fungolas to be at this event.

I, myself, flew home from China a few days early, just so I could give this talk, this ONE TALK that has not and will never be repeated – except in the living laboratory of your car – or on whatever other audio device you have in your abode.

Listen to this: There are copywriting teachers who literally scold their students into calling our office – asking if they can PLEASE get a copy of the first email seminar I held in 2005 – an event that the attendees paid ten grand per person.

And those who attended that event went on to create some pretty freakin amazing businesses with what they learned from me.

On the rare occasion that I opened my heart and allowed “just one more person” the right to order that product, they were charged at least a grand.

Yesterday I did a Skype call with a man from Australia who’s been getting mentored by me since last Spring. He’s proud to label himself a “Furey stalker.” And he was even prouder to tell me that the advice i gave him in November of last year, brought him 1.1 million fungolas in December.

I interrupted him and said, “Actually, it was more like a week because you took off on vacation for the rest of the year.”

He laughed and acknowledged this fact.

Two weeks ago I met with an info-publisher who has made a fortune modeling my email copywriting methods. He’s picked himself up by his boot straps, more than once, following what I teach. And he’ll tell you it all boils down to the mindset I teach and the style of copy that I write.

So believe me now and listen to me later, when I say that the asking price for this 3.5 hour program should be a grand.

But I’m not gong to charge you half or a quarter of that amount – even though I probably should.

I’m going to do even better than that.

Here’s the opportunity: This program is only going to be available for about a week – then I’m pulling it off the web.

If you think I’m joking, let me kindly remind you that four years ago I had an entire array of products on marketing for sale online – and I took ALL of them off the market and they have NOT made it back – and probably never will.

The same will more than likely happen with The Tao of Email Copywriting.

With this in mind, consider the price one helluva good steal.

Reserve your copy of this program NOW and I’ll also throw in a copy of my Email Copywriting Seminar manual – filled with instructions and samples
galore, that you can use in your business.

And if that’s not enough, how about i throw in a copy of my “hot off the presses” CD teaching you Theatre of the Mind, so that you can use it to clear your mind before you sit in your chair to write riveting copy that moves the masses in your


Matt Furey

P.S. These CDs are so good you’re bound to listen to them again and again. When I get excited about something I said, wrote or taught, you better remember the old E.F. Hutton line, “When E.F. Hutton talks, people listen.” Same goes for M.J. Furey, my friend. Listen now and take your business to the next level.



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