I’ve been thinking about all the people who are frustrated writers and “wannabe writers.
They’d like to write – but they think they can’t.
And they’re write. They can’t.
They can’t so long as their body is full of tension about the act of writing.
And yes, it is an ACT.
Just like an actor on a stage, you sit your butt in a chair and you act like a writer until you are one.
Or, you refuse to sit in a chair and write. You act like someone who can’t write.
Either way – you’re right/write on/off.
The above highlights why I teach subjects like email copywriting the way I do.
To me, it’s not about sentence structure and grammar and finding the key buzz words that everyone uses. It’s not about being a great marketer.
It’s about being who you are and forging a connection with the reader from there.
It’s about being REAL.
A few weeks ago a reader wrote me to share how he’s been analyzing my emails – for years – and that something struck him about the one he was reading that day. It seemed authentic. It seemed real. He didn’t understand why. He said he was going to analyze it some more to figure out why it stirred him so much.
And then he was going to go to the webpage on the Tao of Email Copywriting and analyze it for a while to see if the “voice” that wrote the email was the same as the one who wrote the ad for the course.
I wrote him back and told him to “keep on analyzing.”
Seriously. There are people who analeyes for a living – and don’t get paid a dime to do so.
{Note: Did you catch the typo in the preceding sentence? That was authentically written by me. It was real. Yep, I done wrote dhat stuff.}
And I get to do that. I get to write with MORE than one voice. I can have two. Three. Five. Two-hundred and five if I want.
I can have multiple personalities. I can be male and female. I can even be a …. well, I better not say.
I can write as a white man, a Norwegian woman – or as an animal.
I can be an insect, a creature from the lagoon or a subject from national lampoon.
Ben Franklin wrote as a man and as woman. Yes, he did.
Mark Twain wrote in dialects never captured before. He even dared write through the eyes of the non-physical who once lived in a place called heaven.
So if you’re looking for a single, solitary authentic voice – give up the idea of being a writer. You’ll just make it too difficult on yourself and that would be dumb.
But if you’d like to explore who and what you can be if you’d just give yourself a chance, then I’m telling you, The Tao of Email Copywriting will change your life.
It won’t just teach you how to wright riveting email copy with deliberate misspellings – it’ll teach you how to right, write, right, rite – without FEAR and create a hungry-for-more following who hangs on your every word.
It’ll teach you how to lose the tension. How to NOT get upset when you get munched playing Pac Man or while writing something that needs editing.
And let me tell you, this hear emale – it needs a LOT of editing. So much so that I’m going to leave it as is – uncorrected.
Yes, you’ve just read an unabridged, unedited, unexpurgated rambling of an authentic person – who has more than one voice.
Yours,
Matt “Coach” Furey
P.S. One more thing: I’m considering holding an email copywriting seminar in the near future. This would represent the first time I’ve spoken publicly on the subject in several years. All who’ve bought the Tao of Email Copywriting (from me) – in the past or in the NOW – will be given a special discount to attend. Oh yeah, I’m looking out for you. In fact, I think it’s going to be a double-your-doll-hairs discount.
P.P.S. Do you have any idea how many experts in the top of their field read my daily emails? Well, earlier today I counted 8 top-selling entrepreneurs in the baseball market alone, who hang on my every word. And I don’t even sell baseball products. It boggles duh mind. I guess they believe the hype that Matt Furey is “the world’s greatest email copywriter.” Oops. Should read “whirld’s greatest.”
Okay, end it now will you, Furey.
See, their goes that inauthentic voice again.
HA.
I’m done… for now.
